Get to Know Alison

Alison De Boer

Get to Know

"Nothing makes me happier than seeing a woman transformed by the right choice of garment"


About Alison

With over 15 years in the Australian fashion industry, 8 of those owning and operating her own very successful retail store, Alison has dressed approximately 30 thousand women from all walks of life. Alison was driven to study a Personal Style course in 2016.

"I just wanted to help women understand why certain styles, prints and colors look good on them and why others aren't so great. The years I spent working on the retail floor was certainly the most inspiring for me!"

with Alison

I played the Tin Man in the School Musical Wizard of Oz and I can still sing all the words of my solo... "When a man's an empty Kettle… he should be on his metal" Actually I can sing the words to most classic musicals. "Oklahoma when the wind comes rushing down the plain”... "No No Nanette... don't"

I always wanted to play Dorothy in the Wizard of Oz. Hence I still love sparkly shoes.

The first 30 years of my life were full of shit experiences. My next 30 have been extraordinary.

Tracey reckons I cant sing!

Styling & Colour

Alison is also a member of the International Association of Image Consultants and holds a Certificate of Advanced Personal Style and Image Mastery, a Certificate in Personal Style and Advance Personal Style and holds a qualification in Advanced Personal Color Analysis. She regularly attends Fashion Industry Conferences and Workshops, run for and hosted by many of Australia’s largest and most successful retailers and fashion innovators, nationally and internationally. She is the owner and founder of Science of Style.

"Science of Style is about empowerment through knowledge and the nurturing of confidence. At the same time, it’s about the freedom to express your individuality and creativity. Science of Style is the coming together of a small team of women, backed by decades of experience and expertise. We are driven by the desire to provide the best experience, advice and products to all women, in the most authentic and honest way possible."

Meet Diego, Alison's one-eyed cat! He loves to join in on early morning workouts.

Crazy times at the SoS Office!

Alison as the 'Tin Man' in the 'The Wizard of Oz' school musical. She's still waiting on that Dorothy role...

Alison's Off The Track Thoroughbred. The love of her life. Her heart horse.