About Science of Style

Science of Style Personal Styling Services

 Alison de Boer is a Image Consultant, Stylist and businesswoman and is a serving member of the Board of the Australian Chapter of the International Image Association, which is the leading and largest professional association of personal and corporate image consultants world-wide. She is also the owner and founder of Science of Style, an online business specialising in colour analysis and personal styling supported by her own range of women’s fashion. Alison likes to help men and women take the guesswork out of their wardrobes by showing them how to create harmonious balance using colours and styles that highlight their natural beauty. She also assists clients with the psychology behind what they wear.

Alison’s passion is the interactive side of styling looking after her private clients as well as running workshops and mentoring groups. Her aim is to empower women and men to feel more confident and truer to their identities through what they wear with education and ongoing support. Alison is active in the fashion & styling world having owned and operated a very successful fashion boutique on the Gold Coast, she has been a member of the Australian Retailers Association and has overseen the manufacturing of women’s fashion locally and overseas having established and owned two women fashion labels. Alison has hosted and coordinated fashion shows and photo shoots and is a regular at Australian Fashion Weeks and Festivals. She regularly attends key seminars and conferences within the clothing, footwear, and retail sector, keeping up to date on legal, business, and financial matters in relation to the Australian Fashion Industry.

Science of Style - Men's Personal Styling

She holds several qualifications in Advanced Personal Styling & Image Mastery for men and women and is also certified in Advanced Personal Colour Analysis, with further qualifications in Visual Merchandising. She has been the recipient of numerous industry awards in Customer Service and Visual Merchandising.

Distinctly different from her past professions (she was a serving member of the NSW Police Service). Alison along with her husband have owned several businesses including a real estate agency, a large property development, and now an International Freight business. Her true love however is to assist others to become the best version of themselves.